RITUAL
Shake Things Up
ROLE
Design Director
EXECUTION
360 Campaign / Digital Ads / Packaging / Photography / Product Launch / Social Media / Video / Web
PROJECT
Essential Protein was Ritual's first product launch outside of the multivitamin category. Continuing Ritual's traceability track, the plant-based protein supports the nutrient demands of key life stages. The 360 launch shook things up with a new formula, an updated packaging system, and a photo/video shoot that provided assets for ads, social media, and web.
CREDITS
Art Director Gabbie Bautista / DP Keon Javanshir / Photgraphy Stephanie Gonot / Production Eva Sealove
