RITUAL
The Future of Health is Clear
ROLE
Design Director
EXECUTION
Brand / Broadcast / Campaigns / Digital Ads / Direct Mail / Emails / Events / Merch / Packaging / Photoshoots / Product Launches / OOH / Retail / Social Media / Web / Video
PROJECT
Establish and expand the Ritual brand. Ten product launches over three years committed to representing Ritual's dedication to transparency, traceability, and science, while keeping a human voice and perspective through every launch for adults of all ages, women on their fertility and pregnancy journeys, plus teens and kids.
CREDITS
Copy Carrie Laven, Nancy Lee, Ryan Eubanks / Design Christina Malik / DP Tarin Anderson / Photography Stephanie Gonot / Production Christina Villaflor, Vacation Theory
