RITUAL
Make Your Self
ROLE
Design Director
EXECUTION
360° Campaign / Growth Ads / Brand / Editorial Content / OOH / Photography / Social Media / Video
PROJECT
A brand campaign synced with a product launch for the Essential for Women 50+ multivitamin. Launched on Women's Equality Day, real women were empowered to tell their real stories to reset the expectations of and between women. Make Your Self debuted in NYC out of home ads to globally on the internet.
CREDITS
Copy Carrie Laven / Creative Direction Kali Adams / Motion Design Kaitlin Kobs / Photography Mouthwash / Production Christina Villaflor
